Client Needs

Toronto Biennial of Art is a ten-week event every two years, the Biennial commissions artists to create new works for a city-wide exhibition in dialogue with Toronto’s diverse local contexts.

Type of service(s) provided:

• Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

• Social media strategy

• Live coverage of events

• On-site content creation

• Creation of linkinbio landing page + driving clicks to website

• Meta Ad Campaigns

• Partner Content Management

Project Success

Toronto Biennial came to us ahead of their 2024 launch. We helped back a press launch of their 2024 programming and brought new strategy and content creation to the platform. In our first month of working together, the Biennial’s reach on Instagram alone was up over 300%, and link clicks were up by over 900%.

After a full six month campaign they gained over 5,000 followers on Instagram alone, with a total of over 1.1 million views. With our ad campaigns we drove 25,000 clicks to their website. We successfully created engaging, strategic content which led to a lot of social buzz. We will be maintaining their platforms at a lower cadence until the 2026 Biennial.