Now Playing Toronto

Client Needs

This brand was pre-launch when they came on as a client. This meant working together to develop a social strategy, brand voice, and more. As a brand focused on garnering excitement surrounding live events, launching just as we emerged from a pandemic was imperative. As a large brand, they needed someone who could manage TikTok, Facebook + Instagram (Meta), and Twitter. As well as support paid media strategy, content creation, copywriting, strategy and more. 

Type of service(s) provided:

• Full Service Social Media Management across all brand platforms

• Curated partnership Instagram Guides 

• Live event coverage (i.e; The Junos) 

• Behind the scenes coverage of photoshoots 

• Video creation 

• Creation of linkinbio landing page

Project Success

We were able to build an arts and culture hub from the ground up, with an 800% growth rate, reaching millions in the first year. We partnered and worked with Toronto based  organizations such as the Junos, the Luminato Festival, Toronto Symphony Orchestra, Just for Laughs Toronto, and more. We have been able to connect and collaborate with some well renowned artists such as Sarain Fox, Briony Douglas, Edward Burtynsky, Sami Tsang, and more. We were able to quickly create a next level experience for Torontonians and followers of the Now Playing Toronto pages.