Client Needs

Chris, Mrs. is a holiday musical by Boldy Productions, with a Toronto world premiere at The Winter Garden Theatre in December 2023.

Type of service(s) provided:

• Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

• Social media strategy

• Influencer and Content Creator Program  

• Live coverage of opening night

• On-site content creation

• Creation of linkinbio landing page + driving clicks to website

Project Success

Chris, Mrs. came to us pre-launch. We helped back a soft launch as well as an official ticketed launch, both garnering copious social media support. They set a goal of reaching 4,000 Instagram followers and 3,500 TikTok followers by the end of their performance run. We not only surpassed both of these goals before the show even opened, they became a viral sensation.

With videos boasting upwards of two million views, their Instagram reached a following of well over 12,000 followers before opening night, backed by a 300+% growth rate. Support for the show was garnered locally, as well as internationally, a hopeful next step for the production. Monthly clicks through to their website from Instagram are over 5,000.